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Apple acquires digital marketing startup DataTiger

Apple acquires digital marketing startup DataTiger

Apple may very well be revamping its digital marketing technique with the acquisition of DataTiger. 

DataTiger is a digital marketing startup based in 2017 and has a comparatively small workforce of between two to 10 workers. The firm’s mission is to finish the period of email-list pondering and sluggish, campaign-based marketing. 

It claims to have expertise to “optimise the marketing journeys” of shoppers through the use of information to extra precisely ship supplies in addition to push notifications. 

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While Apple has not formally confirmed the acquisition of DataTiger, a regulatory submitting in December 2018 reveals that Apple now controls the corporate. 

The acquisition will bolster Apple’s digital marketing efforts because it faces declining gross sales of the iPhones and shifts its focus to the providers enterprise. DataTiger’s digital marketing expertise may assist Apple goal prospects extra successfully and in flip drive gross sales of its services and products. 

Source: Bloomberg 

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