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Apple to lower iPhone prices in some international markets to boost sales

Apple to lower iPhone prices in some international markets to boost sales

Shortly after releasing its earnings report for This fall 2018, Apple CEO Tim Cook revealed that the corporate is contemplating to lower the iPhone prices in some international markets. 

In an interview with Reuters, Cook shared the corporate is contemplating to worth its iPhones in native foreign money in China and different international markets to boost sales. The iPhone prices in international markets are largely based mostly on the usdollar which made them extra costly due to the latest foreign money fluctuations.

“When you have a look at foreign currency after which significantly these markets that weakened over the past 12 months these (iPhone worth) will increase have been clearly extra,” Cook informed Reuters. “And in order we’ve gotten into January and assessed the macroeconomic situation in some of these markets we’ve determined to return to extra commensurate with what our native prices have been a 12 months in the past in hopes of serving to the sales in these areas.”

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Apple introduced earlier in the present day a income of $84.31 billion and web quarterly revenue of $19.965 billion for the latest vacation quarter. In comparability, it posted a income of $88.three billion and web quarterly revenue of $20.1 billion in the identical interval final 12 months. Nonetheless, that is truly Apple’s second finest quarter in phrases of income and revenue regardless of the sluggish iPhone sales.

To boost iPhone sales, Apple reportedly reassigned some advertising and marketing employees from different initiatives and experimented with low cost promotions. It is claimed to have decreased buy prices of the iPhone XR for channel companions in China in order that they’re extra reasonably priced for customers. Hiring for some divisions can also be decreased although it doesn’t have an effect on key divisions such because the AI staff.

Source: Reuters

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